It's summer. You're away or your donors are away on vacation.
If you want to keep your big donor relationships relevant, adding some personalized interactions or 'touch points' right now makes a big difference for a small investment of time and money.
Below are a few ideas to help get your creative juices flowing. Think out of the box. The benefit of this effort will come right back to you sooner than you think.
If You're Away
- Buy a gift that shows you're thinking of them. Here are a few gift ideas that some of the great people I work with have bought for some of their big donors in the last few weeks.
1. One donor likes the Jerusalem Post, so he bought him back a copy.
If Your Donors are Away.
- If they're in Israel, can you email them some info (restaurant, place to visit, experience,) that could be enhance their stay?
- Can you set them up to see a Gadol? (Email R' Arele Pessin to set that up at firstname.lastname@example.org) Or if you're in Israel get a brocha for them or daven for them at Makomos Kedoshos and let them know.
What will you do this week with at least one of your top donors?
Think about - What do they like? What can you do? What should you do? What idea do you have already - who would that be good for?
Have a great summer - and successful donor interactions.
As always, hit reply and shower me with your questions, comments, cheers, and jeers!
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