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How To Transform Your Fundraising Forever...

There’s basic problem that exists when soliciting donations for your cause.

You’re under pressure to raise funds. Who isn’t focused on the good of their cause and your monthly needs?

Says the Michtav M’Eliyahu, asking for a donation, even when our intention is for the good of our project, can be an act of taking.

The self focus we can sometime have, because of necessity, can uproot the true essence the opportunity that this mitzva act is trying to achieve.

This can put you, the fundraiser, in a dangerous predicament. It can make you become accustomed to becoming a taker!

And even more. Through being involved with the donors tzedaka funds, it can develop in you a desire for money!

So what’s R’ Dessler’s advice to do it right?

R’ Dessler shares that when soliciting funds, 'our intentions and actions should come from a place of giving to the donor and not taking from him.'

Alongside this, you should have the intent to bring merit to the giver, by way of this mitzva of tzedaka.

He shares that we see this in the words of chazal that the aniyim would request tzedaka by saying ‘zachar bi’, ‘have merit through me.’

Additionally, the tzedaka request should be in a way that is pleasant to the donor, so he gives happily, with good will.

Only then will the full ‘ruchni’ benefit of the mitzva act be achieved.

The Michtav M’Eliyahu shares the benefits you’ll see when you have this mindset.

  • Hashem will give you assistance to help you achieve your goal.
  • You’ll fulfil the words of the mishna in Avos of ‘What is the straight path that a person should follow, whatever is a credit to himself and earns him the esteem of his fellow man.'
  • Your actions will be ones of giving and not taking.
  • The donor will be able to fulfil his mitzva of tzedaka with a good heart and a ‘nefesh cheftza’
  • It will accustomed the donor to be giving and generous the next time he gives.
  • The donation will reach the recipient with an ‘ayin tova’ and not an ‘ayin rah’ and the tzedaka will contain brocha for all involved.
  • It will increase your love for people, for your actions will unite the giver, the recipient and the fundraiser.

The Michtav M’Eliyahu warns that if a fundraiser acts not with his advice, then the opposite of benefits just been mentioned will occur.

It will cause damage to him, to the giver and to the recipient!

He ends by saying, if a person sees a Mossad Torah which collapses or closes, go out and check if the it was not because the heads of the organization raised money in incorrect ‘taking’ way described!

(Rabbi Dessler’s full essay appears in the Michtav M’Eliyahu, Vol 3, Pg 91. It was originally said in England in the year 5701/1941, which was the year R’ Dessler began raising funds for the Gateshead Kollel.)

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