Shavua Tov, A Gut Voch.
If you could inspire just one of your 'mid-sized' donors to give a gift TEN TIMES more than their last gift, would that be a great outcome?
We’re talking about 'mid-sized' donors who are giving between $500-$3600.
Maybe they've given $1,000 for three years in a row. And, let’s say, you think they have the potential to give much more.
What can you say that will inspire them to make the jump to give you TEN TIMES more than usual?
Here’s what you can do:
Before you ask, prepare the donor for what’s about to come. Care should be taken that you don’t offend. You could say something like...
“Would you be open for me to make a higher than normal request that would make a big difference right now?"
If they are open, then make a short and solid case for support. About 60-90 seconds. Keep it simple.
Let them know...
There are certain ways I’ve found that can help your case for support so you get a YES.
Short of Target
If you're raising funds for a certain project. You're still short a certain amount that will allow the program to happen. Share how much you still need to make it happen.
“We're $20K short of the target. I only have a few more people to approach. Would you give us a massive boost and allow us to launch this project with a $10K donation?"
Before a Campaign is Launched
Tell this donor, we'd love to go to our donors and tell them we are already 50% of the way there.
“Could you give us a lead gift of $10,000 to kick of this specific project?”
Ask this mid-sized donor to become the matcher in your upcoming campaign with a gift of 10X what he normally gives. Share how this will leverage so many others to give.
Remember, more donors will say no than yes, but that's ok. And when you get a YES, it will taste so sweet!
B'Hatzlacha Raba Raba,
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