It’s donor-renewal season — and for many leaders, that means one thing: discomfort.
That little voice kicks in:
“If only I’d invested more in this relationship… this call wouldn’t feel so awkward.”
Followed by the classic:
“But seriously, where am I supposed to find the time for donor care?”
Here’s the good news: you don’t need tons of time.
You just need a system.
Enter: The Touchpoint System.
Touch-points are quick, intentional moments that keep donors warm and connected.
Not big productions. Not fancy gifts.
Just steady, human, meaningful touches.
A few examples:
- Short pre-Chag calls or warm voicemail messages.
- Quarterly bite-sized updates instead of a monster annual report.
- A 20-second WhatsApp voice note: “Here’s what you helped us achieve this week!”
- Personal simcha invites or little notes sharing good news.
- Birthday cards. Mazel tov messages. Milestone acknowledgements.
- A text from a makom kadosh: “Davened for you today.”
- Personal invites to programs they’d appreciate.
- Photos and quick video clips sprinkled throughout the year.
Simple. Real. Human.
And — most importantly — planned.
Here’s how to make it effortless:
- At the start of the year, choose twelve touch-points tied to your existing calendar.
- Block off two to four hours a month. That’s it.
Individually, these touches seem small.
But stack them consistently — and you build warm, loyal, long-term donor relationships.
So when next year’s renewal calls roll around?
You won’t be dreading them.
You’ll be ready.
Avraham
Copyright © Avraham Lewis & Co.