It’s an honor to have guest writer, Danny Louis, of dannywritescopy.com, write today’s piece. Thanks, Danny, for giving me a week off!
When I was in Yeshiva, I remember my Rosh Yeshiva telling us something that made a big impression on me:
“A person needs to see the fruit of their labor to truly appreciate it.”
That, in a nutshell, is what a donor report is all about.
Imagine the donor who opens their email to see a report about your mosad. Will they feel the deep nachas they deserve?
How do we communicate so we touch our donors hearts?
Here are five ways to make your donor reports connect on a real, emotional level—showing your supporters exactly what their generosity has accomplished and making them proud to continue.
1. Open With Impact
Think about the last story that gave you chills. That’s where you start.
For example:
"Just last week, because of your donation, Chaim learned his first Tosfos—and didn’t want to go home until he finished it. ‘I finally understand what it means to feel the sweetness of Torah,’ he said."
That’s not just a line. That’s their impact—alive and real.
2. Share Stories, Not Numbers
Facts are good, but stories move hearts. Instead of saying, “We distributed 500 meals,” bring it down to one family.
"Because of you, the Cohen family had a Yom Tov table that felt like Yom Tov. ‘This is the first time in years we sat together, laughed, and felt like a family,’ they shared."
When you bring your donors into the story, they become part of the mission.
3. Make It Personal
Donors don’t just want to feel good—they want to feel connected. A handwritten thank-you from a talmid, a parent, or a Rosh Yeshiva can go a long way.
"Your support gave my son confidence. Today, he’s a boy who feels proud of who he is and where he comes from. We’ll never forget what you’ve done for our family."
Nothing generic. Always authentic.
4. Speak Like You Care
Donor reports don’t need to sound like spreadsheets. If a little humor, warmth, or personality fits your mosad’s tone, use it!
"Because of your support, our talmidim didn’t just survive Shavuos night—they thrived. And yes, the new air conditioning probably helped, too."
The key is balance. Keep it real but respectful.
5. Leave Them Inspired
End with gratitude and a vision for the future. Donors want to know what’s next—and that their involvement is vital.
"Because of you, we’re not just meeting needs; we’re transforming lives. This year, we’re dreaming big—expanding our programs, reaching more families, and strengthening our kehilla. We can’t wait to partner with you to make it happen."
In Closing: Show the Fruit of Their Labor
A great donor report isn’t just a thank-you—it’s a story of connection, impact, and partnership. When your donors feel that, they’ll look forward to being part of your mission again and again.
Thank you Danny for sharing your writing tips from the top.
Wishing you all Freilichen Chanukah, חנכה שמח
Avraham