I had for over a decade, a secular donor, who told me that giving to me (read frum Jew) will help him ‘get up there’, pointing to the shamayim.
Each time I was in a position to ask for his support, I would remind him of this motivation. It worked.
Asking great questions changes so much about the way you will understand your current and prospective donors.
Asking questions will allow you to find out what makes a donor tick. What they care about. Why they give. What you need to do to get a larger gift.
Bottom line is - You will clarify what is unclear.
If you had 10 questions you could ask your biggest donors. And they would give you honest answers, what would you ask?
Here are some questions I ask.
The truth is, you can ask all of these questions to your donors. For sure it has to be in the right time and context. But ask you can.
And you’ll be surprised about the clarity the answers will give you.
Write down the answers! Reference them in subsequent conversations with the donor. Doing so will show that you listened and truly care about the responses.
What questions do you have that you will ask a donor this week?
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