This week, I wanted to touch on the subject of Corporate Sponsorship. It’s an often overlooked way of bringing in significant additional funds to your fundraising event.
When you're running a fundraising dinner, a special fundraising event or even an online matching campaign, there are almost always opportunities for getting Corporate Sponsorship.
As with all our efforts, there's a learning curve to get it right for your organization. Everyone will have different experiences. Here are a few tried and tested mindsets that will boost your success.
YOUR TARGET SPONSORS
Who is your potential corporate sponsor? Consider, who in your wider community has a business that has visible PR/Marketing who would benefit from exposure to your base of supporters?
or which target sponsors are supporting similar causes like yours?
Do your research? - Make a list of these potential.
High dollar sponsorships don't happen overnight. Start early. Look to connect & nurture relationships now, which will bear fruit in 6-12 months.
- Who could you reach out to now, for an event that is happening in six months?
Your goal for how much to ask for, should minimally be based on covering the cost of hosting your event. (This could be split into a number of sponsors also.)
Your job is to ask. Make it worth your while. Ask big. Your goal is to cover your event costs.
IT'S NOT A DONATION
A sponsorship is NOT a donation, but a marketing opportunity.
Corporate sponsors are motivated by the PR value that the sponsorship brings. Will this sponsorship increase their bottom line in the market segment (i.e Your Donor Base) they want to grow?
The focus of your conversation has to be the benefits and value that sponsorship will bring them.
DON’T UNDERSELL YOUR SUPPORT BASE
The value you bring to the corporate sponsor is your entire base of people who support your organization. They become the target market for a sponsor.
Don’t narrow yourself to your event attendees!
GIFTS IN KIND
What else could you look to get sponsored? In addition to event sponsorship, are there businesses that could provide you with 'gifts in kind' in return for giving their company name recognition in different ways?
SHARE YOUR SUCCESS
Have you had success in getting corporate sponsorship? What's worked for you? What can you share with the growing community of Jewish leaders who are reading this weekly content? Email firstname.lastname@example.org
B'Hatzlacha Raba Raba with all your efforts,
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