The year flew by and it's time to go back to your major donors to ask them to renew or increase their donation to your project.
Aside from a pre-Pesach call, a Rosh Hashanah gift, and your twice-a year-email update, you have a feeling that there is something more that you should have been doing.
Perhaps, some more relevant and personalized interactions would make the upcoming solicitation more comfortable for you and more successful for your organization, but you're not quite sure when you could have dedicated the time to this.
It's understandable that you'll find yourself in these situations, particularly where you're juggling so many things.
But if you really want your donors to give and give again, you have to connect with them multiple times in the year, in varied ways to make them feel special.
So what do you do? And how do you do this in the limited time you have?
We call them ‘Touch Points’.
These are the actions you’ll take that will make your donors feel appreciated and show them how they are the cause of so much good.
When it comes to communication, they could be
Cards in the mail,
Gifts, (see this past post on great gift giving)
literally anything that will make them feel great about you and your cause.
They can and should be simple and quick to roll out.
Here’s how to make this as easy as possible:
The key is to block off time each month to take the steps so the ‘touch point’ will get done.
They can be simple and they may be things you do already, but by planning and scheduling, you will know that you're staying on top of this.
When the time comes for a touch point, take advantage of whatever else is already happening in your life and your organization.
It’s best if you decide at least what the specific touch point will be for the next three months at a time. But having the whole year planned out makes rolling them out much more likely.
Here are some great touch point suggestions to get your creative juices flowing.
Check out related posts;
You get the idea. You don't have to create the content or events. Use the content or events that are already there and just personalize them. You'll save a ton of time and stay sane!
B'Hatzlacha Raba Raba
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