If you're like most of us, writing thank-you notes is not at the top of your To-Do list.
Still, I hope you know that writing a good thank-you note can be the difference between a one-off donor and a lifelong giver.
Let me give you an example. A leader that I mentor used the following concept, and the results were astonishing.
I'd encouraged him to send a handwritten thank-you with 24 hours of receiving a gift. A few days later, he received feedback from the donor which gave us such satisfaction.
The donor told us that after decades of giving away millions of dollars, he had never received this kind of genuine and warm appreciation.
The best part? It took us a whole 10 minutes to write!
There's a simple three-step formula that will help you 'Thank Like a Pro.'
You'll need to tell your donor...
How you appreciate
what his gift made happen
Let’s run through these one by one,
I appreciate your gift
Say the words 'THANK YOU' and 'thanks' several times. Say it early on in the letter. Say it often in the letter.
e.g “Thank you for your generous gift. It's so appreciated”
I appreciate what your gift made happen
Be specific - This makes your thanks directly relate to his gift.
e.g “Your generosity will give ten student leaders a summer that will make a real difference in their lives. Your gift will give them the tools to impact their communities.”
I appreciate you
Mention specific values and traits that shine out in this particular donor.
e.g “Your support shows real understanding for the issues these students face on campus and a genuine caring for our next generation. Thank you for your partnership.”
Finally, end with a warm brocha. This is your chance to give back to your donor.
E.g “May you see much continued hatzlacha and nachas from all the great projects you support in Am Yisrael.”
Let me know how you get on.
B'Hatzlacha Raba Raba,
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