It’s around this time of year that many Jewish leaders are running dry on donors to solicit.
Whether you’re in that position or not, here’s one way you can use today, to focus your attention on getting new major donors to your project.
I call it 'gold mining'.
It’s all about going back to where you have struck gold (i.e., found major donors) once before, to look for more new potential.
With each and every major donor you already have, ask yourself,
Who was the ‘Person’ that opened the door for this current donor’s involvement? Or what was the ‘Opportunity’ or ‘Place’ that got this current donor onboard for us?
Can I go back to one of these (Person, Opportunity, Place) to find more major donors?
Let's look at this one by one.
Person - How did this person became a donor? Who introduced you? How did s/he become a donor?
If someone made an introduction, what motivated that person to reach out in the first place?
Did they owe a favor or did they love a particular project? Was the ‘Connector’ a big donor, too? Or was it someone who simply made a great shidduch?
The most important question: Can you go back to the ‘Connector’ and ask them to make more introductions?
Opportunity - Was there a specific project or opportunity that existed that got you major support?
Could you recreate this opportunity in a similar or different way that could get major support again?
For example, perhaps you ran a campaign and a particular major donor helped you complete your campaign with the last 10K. Or maybe you ran an event that this person underwrote.
Can you go back to this donor with a new and similar opportunity?
Place - Where did you meet this major donor? Can you repeat this again to open up another opportunity?
For example, maybe you went to a gala dinner and were introduced to this person who became a major donor. The organization's dinner is a place with people of a similar profile that would resonate with your project.
Can you go back again this year?
This week, block out 20 minutes in your schedule to go through your major donor list to do some 'Gold Mining'.
Finding even one new potential donor can be extremely valuable. Let me know how you get on by hitting reply to this email!
B'hatzlacha raba raba,
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