The year flew by and it's time to go back to your major donors to ask them to renew, or increase their donation to your project.
Aside from a pre Pesach call, Rosh Hashanah gift and your twice a year email update, you have a feeling that there is something more that you should have been doing.
Perhaps, some more relevant and personalized interactions, but you're not quite sure when you could have dedicated the time to this.
It's understandable that you'll find yourself in these situations, particularly in smaller organizations where you're juggling so many things.
But if you really want your donors to give and give again, you have to connect with them multiple times in the year, in varied ways to make them feel special.
So what do you do? And how do you do this in the limited time you have?
We call them ‘Touch Points’.
These are the actions you’ll take that will make your donors feel appreciated and show them how they are the cause of so much good.
When it come to communication, they could be emails, whatsapp, text, cards in the mail, phone calls, gifts, literally anything that will make them feel great about you and your cause.
They can be simple. And quick to roll out.
Here’s how to make this as easy as possible:
The key is to block off time each month to take the steps so the ‘touch point’ will get done.
You only need to decide what the specific touch point will be when it comes up in your calendar, but at least you've got it down in writing that you will do something.
When the time comes for a touch point, take advantage of whatever else is already happening in your life and your organization.
And here are a few more examples:
You get the idea. You don't have to create the content or events. Use the content or events that are already there and just personalize them. You'll save a ton of time and stay sane!
B'Hatzlacha Raba Raba
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