Return to site

Only do this for the donors you want to keep!






The year flew by and it's time to go back to your major donors to ask them to renew, or increase their donation to your project.

Aside from a pre Pesach call, Rosh Hashanah gift and your twice a year email update, you have a feeling that there is something more that you should have been doing.

Perhaps, some more relevant and personalized interactions, but you're not quite sure when you could have dedicated the time to this.

It's understandable that you'll find yourself in these situations, particularly in smaller organizations where you're juggling so many things.

But if you really want your donors to give and give again, you have to connect with them multiple times in the year, in varied ways to make them feel special.

So what do you do? And how do you do this in the limited time you have?

We call them ‘Touch Points’.

These are the actions you’ll take that will make your donors feel appreciated and show them how they are the cause of so much good.

When it come to communication, they could be emails, whatsapp, text, cards in the mail, phone calls, gifts, literally anything that will make them feel great about you and your cause.

They can be simple. And quick to roll out.

Here’s how to make this as easy as possible:

The key is to block off time each month to take the steps so the ‘touch point’ will get done.

You only need to decide what the specific touch point will be when it comes up in your calendar, but at least you've got it down in writing that you will do something.

  • Call top 25 donors and wish them a happy Pesach
  • Email all donors a short summer update
  • Invite top 25 donors to Yoni’s Bar Mitzvah
  • Send Mishloach Manos to top 20 donors

When the time comes for a touch point, take advantage of whatever else is already happening in your life and your organization.

And here are a few more examples:

  • If you're sending out an email program update, pull your top donors and prospects from the general list and send the message from your own email address with a personal note.
  • When you come across a great article, book or meaningful something, think about which of your major donors would appreciate it and email/send it them with a personal message.
  • Before the chaggim, call as many as you can of your major donors. Leave a warm message if they don't answer, and if they do, ask them to share a Dvar Torah or you share one with them.
  • If you're on vacation, send a few postcards to your donors, reminding them that even though you are away, you’re thinking of them!
  • If you have a specific program-related bit of news or success, send it to your top donors with a nice note, even a two-liner, in an email, text, short note or call them saying, "here's what we're able to do because of you!"
  • If you see a newspaper or news magazine article describing a problem that you are dealing with, share it with the donors asking their opinion.
  • Keep track of birthdays and anniversaries, have a stack of cards, or if this is too much for you, then at least email them sharing a meaningful brocha.
  • When you're running a bigger than normal program or event, decide which of your top donors would appreciate coming and invite them. The invite alone is an effective touch-point.
  • When you have a personal simcha, chanukas habayis, siyum, upsherin, bris, wedding, choose a few donors you can invite personally, or include them in your email, sharing your good news.

You get the idea. You don't have to create the content or events. Use the content or events that are already there and just personalize them. You'll save a ton of time and stay sane!

B'Hatzlacha Raba Raba

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!