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Rav Tzaddok HaCohen's Fundraising Insight

Did you ever wonder why people give small amounts when a poor person asks for tzedaka in shul.

And if he comes to a person’s home, he receives multiple times more than he'd get in shul. What's the difference?

Rav Biderman shared a Rav Tzaddok HaCohen zt'l.

In shul, the poor person does not expect much. And that's the reason he receives a small donation.

When he comes to your house, he expects more. And therefore he receives a larger contribution.

Rav Tzaddok is saying, the poor person's expectations determine the amount he receives!

So too, in your fundraising, your expectations will determine how much you raise.

Lift your expectations.

Set your sights higher.

Think big.

Believe that with HKBH's help anything is possible,

And you'll receive more!

This goes hand in hand with another Rav Tzaddok, Tzidkas HaTzaddik #154, quoted by Rav Dovid Bashevkin in his recent post,

‘Just as a person needs to believe in Hashem, so too, afterwards, he needs to believe in himself.’

Practically speaking, here are a few questions to help you apply this Rav Tzaddok to your fundraising?

  1. What's your current comfort level 'ask amount' from your biggest donors? 
  2. When you ask for a larger donation, do you really believe you’ll get that amount?
  3. What 'ask amount' would make you uncomfortable?
  4. What's the real challenge for you to lift your expectations?

B’Hatzlacha Raba Raba. May you imbue this Rav Tzaddok insight and successfully lift your expectations for the sake of your organization and the good of Am Yisroel.


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