Can you ask your donors right now for a donation?
This has been the question that everyone's been asking.
My personal survey of the mosdos Torah I'm working with, alongside a broader reading in the fundraising world is showing that donors are giving. Some are giving even more than usual!
This is because...
So should you ask your donors for a donation right now?
For some the answer is absolutely not. For the ones whom you can ask, I’d like to suggest an alternative approach to dealing with this question.
If you want to be a viable organization in the long term, as a Jewish leader, as a mosdos Torah, you have to do all you can to survive the short term.
That’s the next 3-4 months.
How many weeks/months of cash flow/liquidity does your mosdos Torah have today?
To guarantee the long term, the focus right now is to get the funding you will need to stay afloat for the next quarter. Based on what’s going on right now, you will minimally need that amount of stability.
To do this I suggest you..
Once you've got that clear, you'll need to decide who you should approach first to make this happen. Generally those that will most likely back you - Your best donors and partners.
These are sensitive areas to discuss without knowing you or your organization, but the key here is to secure your next 3-4 months.
Bhatzlacha raba raba, b'soros tovos,
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