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Tried and Tested End of Year Fundraising Idea in Less Than 30 minutes




Shavua Tov, A Gut Voch.

There are just two 'fundraising' days left in 2018.

If your time is limited and you’re juggling multiple responsibilities, then you may not have done enough in your fundraising to benefit from this 'tax year' end.

At the same time, there is a real and unique opportunity right now to raise more funds. Money that you wouldn’t be able to get at any other time of the year!

Don't worry. There is a solution that won't take much of your time - Less than 30 minutes.

Let me show you how.

Do 80%+ of your total funds come from fewer than 25 donors?

What can really work right now - with the biggest gain - and in less time than it takes to run an email/social media/direct mail/telethon campaign is an idea called...

Call a few of my biggest donors and ask for an additional end of year gift

Total time needed: 30 minutes.

Here’s how it’s done:

* Identify which of your biggest donors or your biggest potential may consider giving again now, if only they were asked. (This could even be donors who've given as recently as Rosh Hashanah or after.)

* Call them. (You may want to call the easiest person on your list first, as a warm up.)

* Let them know their investment so far this year had made a real impact. Show appreciation.

Then - Ask them “Would you allow me to ask you for an additional donation today?” or "Would you be open to be asked for an additional 'end of year' donation?"

* If they answer yes, then share a specific example of what their additional gift will help you achieve right now and ask them for a specific $ amount.

For example, “To allow us to do XYZ, would you consider a year end gift of $XX,XXX?

This could be to cover a specific project or to finish funding 2018 budget. It should be upbeat, and should focus on the fact that their gift will give you a great kick-off to 2019.

As with all fundraising asks - Ask for a specific $ amount. Then be silent. Wait for them to answer.

Here’s how this idea worked for a project I was guiding...

They had a $300K budget and just a handful of $10K plus donors. Most of the giving to this organization had already happened at Rosh Hashanah.

Looking through their donor list, the head of this organization decided to call just one donor who was giving $10K a year. (You'll hopefully have more than one donor to call.)

He made the call. The donor picked up.

After a brief shmueze, he then requested permission to ask for an end of year gift, sharing with the donor why he was asking now. He made his ask for $3,600.

Success! The donor said “yes”.

He thanked him and got off the phone feeling great. That alone was worth the effort. But on top of that, the next day, the donor called him back to tell him that...

'In addition to the $3,600, he wanted to give an additional $5,000.' Unbelievable!

Lessons learnt:

- There are donors who have funds available at the end of the year. If you don’t ask, you don’t get. So make sure you ask.

- Before you ask, check that you’re asking high enough. If you don’t, someone else will. And most donors won’t call you back!

B’Hatzlacha Raba!!

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