For most of us to significantly grow our funding in 2020, we need to find new big donors.
They're the guys who'll give us our largest gift yet.
At the same time, it can sometimes seem unpredictable to know who they are and where to find them. To stay motivated, we need a way to know that we're putting in our best efforts in the right place.
To get clarity, you need a ‘Dream Donor’ Avatar.
This will allow you to accurately predict who, where and how to go about finding your next ‘Dream Donor’.
The following are some examples to help you. And after you skim through them, I’ll guide you to create your own ‘Dream Donor’ Avatar.
Jake and the JYPD
Jake is a supporter of JYPD (Jewish Young Professionals in Dallas). He’s a successful businessman in Dallas in his 50’s, a secular but respectful Jew. He has a foundation where he gives around $1,000,000 a year.
He got involved with JYPD when he was asked to speak for the JYPD Young Professionals networking evening by a family friend of a current participant. He enjoyed sharing his wisdom with the group and liked that Rabbi Eli, who founded the organization, works so hard to bring Jews together.
R’ Eli created a good rapport with Jake. After having met with him a few times, he offered to learn Torah with him. He also set him up as a mentor to some young Jewish leaders who are fully involved in JYPD. Both of these moves made Jake feel even more connected with R’ Eli and JYPD’s activities.
After 3 months of learning together, R’ Eli asked Jake if he would sponsor the following semester’s Young Leadership division with a gift of $100,000. He agreed.
Josh and the JLEB
Josh, is a supporter of JLEB (Jewish Learning Exchange, Boston). His connection began when he was a student on campus and the JLEB got him into Yiddishkeit. He became frum, went to yeshiva in EY and after he came back to the US, started working in his father’s real estate firm.
R’ Yaakov, who runs JLEB, has been his Rabbi from day one. Once he began working R’ Yaakov asked him to become a small monthly donor to the JLEB.
After working in property for ten years, then aged 38, Josh made his mega big deal. R’ Yaakov asked him to make his first significant gift to the JLEB, with a donation of $150,000 towards hiring a new couple for his campus program. Josh agreed because he wants others to benefit, like he did.
Now it’s your turn...
You may have more than one donor avatar, but limit it to no more than two. This way you will be clearer when opportunities come your way.
- Consider your present large donors - How did your current bigger donors become givers?
- Are they a graduate of your program?
- Were they introduced by someone?
- Did your programs benefit them in some way?
- Another reason? Specify.
- What age range are your big donors in? (30-40/40-50/50-60/60-70/70+)
- What are their occupations?
- Are they male or female?
- What are the three most common other organizations are they supporting?
- What’s their Jewish affiliation?(Yeshivish/BT/MO/Trad./Secular)
- Where do (don’t) they live?
- What do they care about?
- Why do they give to you?
- Describe who they are not?
Use this knowledge and any other details about who your ideal donor is to write a dream donor avatar or profile like the examples above.
B'Hatzlacha Raba Raba with all your efforts,