How can you raise significantly more in your next fundraising campaign? (or the next x time period)?
I call it your ‘Largest Possible’.
It works like this.
With my best efforts and all the right elements for success in place, what is my ‘largest possible' $ (or £ or ₪) amount I could boldly imagine raising?
Be open to surprise yourself.
What is this bold goal for you?
(There's normally an amount that springs to mind.)
To help - if your last campaign raised $300K, could you raise $400K? If it was $600K, could you raise $1M this year?
What about if you did everything possible in your last campaign - ‘What more can I do?’ you may be thinking.
For this exercise, don't be held back by past performance or a glass ceiling you've set for yourself. If you were to break free of any restrictions that may be holding you back - now what could you do?
If x, y, z was in place (or out of the way), my ‘Largest Possible’ goal in our next campaign will be to raise $ _________'
If you're in... if you feel committed to what you’ve decided - and it may take a few days or more - share your LP with your board, your staff, your team.
Sharing your 'LP' is the beginning of it becoming a reality.
Alongside this, figure out HOW you’re going to raise this amount.
Take a blank piece of paper. Write at the top - 'How do I add an extra $xxx,xxx to this year's campaign?'
Question past beliefs about what's possible.
Reconsider ideas you’ve rejected in the past. Have you not been open to adopting a new idea that you should now reconsider?
Consider investing more. This could be more manpower, coaching or in fundraising technology.
Ask others who have been more successful than you.
- How did they do it?
- Who did they speak with?
- What was the game changer for them?
Right now, if you've been able to express your 'Largest Possible' already, you've done exceptionally well.
If you haven't yet, make it something you will revisit until you do.
Have a great fundraising week,