Just fourteen days ago, Reb Nachi could barely muster a single ask. Yesterday my inbox lit up: “Ten calls, three YESes—BH!”
What sparked the surge?
A deceptively simple hack—Mel Robbins’ 5-Second Rule: a five-count that hijacks hesitation and propels you into action.
The split second an uncomfortable task crosses your mind—calling a silent donor, confronting a staff issue—your survival brain slams the brakes and floods you with excuses.
Count down—5-4-3-2-1—then move.
That split-second reset cuts the excuse loop. In half a heartbeat you’re back at the controls, acting before doubt can reboot. Action sparks momentum; momentum makes the next move effortless.
Reb Nachi hit 1, dialed Irv Cohen (a call he’d dodged for months), booked a meeting, and rolled straight into five more calls. Five seconds. One decision. Wave of results.
Nachi’s domino run started with that single five-second leap—yours can, too.
Try it now:
• Dial the lapsed donor
• Introduce yourself to the prospect at tonight’s event
• Block 30 minutes to plan
• Ship the proposal
Pick one. Then:
Count down: 5-4-3-2-1
Move: hit “dial,” walk over, open the calendar—whatever the first physical action is.
One motion snaps the excuse loop and fires up momentum. Five focused seconds.
Have a great (fundraising) week,
Avraham
Copyright © 2025 Avraham Lewis & Co.